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Gainsight Inc.

Design Email Templates for Group Send

This article explains how CSMs can design email templates in Group Send.
IMPORTANT: This article explains how CSMs can design email templates specifically for use with the Group Send feature. It applies only to Group Send. For information on email templates in JO, refer to the Email Template Builder article.

Email Templates in Group Send includes a robust designer with a variety of configuration options to help you create attractive and actionable email communications for your users. 

Overview

In order to design a template, it is essential to create a template. For more information, refer to the Create Personal Email Templates section in the Group Send User Guide article. 

Once the template is created, the email designer page opens automatically. On the designer page, you can enter text, add images, links, attachments, videos, tokens, Spaces invite, and much more that can be tailored to meet organizational and branding needs.

design a template, it is essential to create a template

Add Text 

To add texts in the email template layout:

  1. Click the text element in the email template layout.
  2. Delete the default Insert your text here text.
  3. Enter the required text. 
  4. Select the text.
  5. Select one or more options from the formatting section such as font type, font size, font color, bold, italic, underline, link, and so on.

    Formatting section such as font type, font size, font color, bold, italic, underline, link, and so on.
     
  6. (Optional) To apply style to Text:
    1. Select the text element.
    2. Click the Style tab. 
    3. Use the Dimension and Border And Background settings to apply one or more formatting options.
      For more information on available styles, refer to the Style section.
      Note: You can add images in the Text element directly using the Rich Text Editor Toolbar. 

Write with AI

The Write with AI feature helps in quickly drafting email content. It uses Generative AI to automatically generate text for your email templates based on user prompts. It elevates your email experience by leveraging AI to boost efficiency and personalization in your email communications.

To add texts to the email template using AI:

  1. Click Write with AI. A list of available prompts appears.

    Write with AI option in Email Template.
     
  2. Select the required prompt from the available options, or use the Type prompt or edit field to add a custom prompt. The suggested AI-generated text appears.
  3. (Optional) Select a different prompt from the dropdown to make further edits to the suggested text. 
  4. (Optional) Click the Regenerate icon to revise the suggested text.
  5. Click Add to insert the AI-suggested text.

    Add option to insert AI content.

    Ensure the following key points regarding the use of AI model in Gainsight:
    • All responses are generated solely by AI and may include inaccuracies or hallucinations. We advise users to exercise discretion and verify all information as needed.
    • Gainsight does not apply any additional intelligence or modifications to the responses generated by the GPT model. Our platform simply facilitates the delivery of these AI-generated responses.
    • To use the Write with AI feature, ensure to turn on the Write with AI toggle from Administration > Gainsight AI > AI Settings.

Add Preheader

You can define Preheader in addition to the email subject. The preheader appears in email clients as preview text, similar to standard marketing emails. The preheader is separate from the email body and is not displayed within the email content.

  • If a Preheader field is configured in the email template, it is used.
  • If the Preheader field is empty but it is present in the existing template code, it is used.
  • If no preheader is defined, the first line of the email is used.

To add preheader:

  1. Click Add Preheader. 

     define Preheader in addition to the email subject
     
  2. Add a preheader text. 
  3. (Optional) Click Insert Token to add a token and to add dynamic variables that insert personalized information.

     Insert Token to add a token and to add dynamic variables that insert personalized information
     
  4. Define Token Properties, and click Update. For more information on token properties, refer to the Add Token section.

    Define Token Properties
Generate Subject Lines and Preheaders

You can generate subject lines and preheaders directly inside the email template layout using AI. Instead of writing subject lines manually, AI can help you generate subject lines and preheader texts from the email body content.  

To generate AI-powered subject lines and preheaders, complete the following steps:

  1. Open or create an email template in the Email Template.
  2. Complete the email body content before generating AI-powered subject lines and preheaders. The AI uses the body to produce relevant suggestions.
  3. In the Subject field, click the AI Suggestions icon. The AI generates three variations: Conversational, Direct, and Outcome-focused subject lines.

    AI generates three variations: Conversational, Direct, and Outcome-focused subject lines
  4. Review the three labelled variations and select the one that fits your communication goal.
  5. (Optional) Refine the selected variation using one of the following options:
    • Elaborate it: Expands the subject line with more context.
    • Shorten it: Reduces the subject line to a more concise form.
    • Make it sharper: Adjusts the tone for higher impact.
    • Refine this further: Enter free-text guidance to direct the AI toward a specific angle or voice.

      Refine the selected variation using one of the options
  6. Repeat the same steps in the Preheader field if needed.
  7. Confirm your selections. Merge tokens in the subject line and preheader are preserved through generation and refinement.
  • If generation fails, an inline error message appears. Select Retry to attempt generation again. Your draft content is not affected by a failed generation attempt.
  • AI generation requires the email body to contain sufficient content. Subject line generation from an empty or near-empty body may produce generic output.
  • Custom instructions are free-text and do not guarantee a specific output format. Review all AI-generated content before sending.

Add Image

To add images in the email template layout:

  1. From the toolbar, click the Image icon to add an image. The Image Properties page appears.

    Insert image option in toolbar.
     
  2. From the Image Properties page, choose one of the following methods: 
    1. Upload: Click Upload Image to upload an image from the system. 
    2. Choose from Library: You can upload images once and reuse them across multiple templates without re-uploading using the Choose from Library option in Upload tab.This is ideal for frequently used assets such as logos, signatures or brand images. To add images in image library:
      1. Click Choose from Library. The Image Library dialog box appears. 

        Imgae Properties dialog box with Choose from Library option.
         
      2. Click Upload Image to add a new image, or select an existing image from the uploaded list.
      3. Click Insert.  

        Image library with Insert option.
         
    3. Web Address: Enter the URL of an image. 

      Web Address tab with image URL option.jpg
       
  3. (Optional) Add Alternate text for the image for SEO purposes. 
  4. (Optional) Click Add Link to enter a URL that must open when a user clicks the image. The Image Link Properties section appears.
  5. Enter the redirection link.
  6. (Optional) Turn on the Link Tracking toggle button.
    Note: Link Tracking allows you to monitor user engagement by tracking clicks on links within emails.
  7. Click Update.

    Update option in Image link properties tab.jpg
     
  8. (Optional) To apply styles to Image:
    1. Select the image element you added.
    2. Click the Style tab. 
    3. Apply one or more options from the Dimension, Border And Background and Mobile Settings sections.
      For more information on available styles, refer to the Style section.

      Style option in Right pane.jpg

Note

  • Image size must be less than or equal to 2 MB.
  • Image must be in one of the following formats: PNG, JPG, JPEG or GIF

Add Link

To add a link in the email template:

  1. From the toolbar, click the Link icon to add a link.

    Link option to add link in email template.
     
  2. Enter the Display Text for the link.
  3. (Optional) Click Add link description for screen readers to read aloud to add description of link.
  4. In the Link field, enter the URL. 
  5. (Optional) Turn on the Link Tracking toggle button.
    Note: Link Tracking allows you to monitor user engagement by tracking clicks on links within emails
  6. Click Insert Token to add a token. For more information, refer to the Add Token section.
  7. Click Update.

    Update option to Insert the link.

Add Table

Tables inserted natively through the toolbar support full table operations, including adding and removing rows and columns. 

Tables that are copied and pasted from external sources into the editor do not support table operations.

To add table in email template layout:

  1. Click Insert Table. The Configure Table dialog box appears. 
  2. Enter the value for Rows and Columns.

    Configure Table dialog box in table.
     
  3. Click Update. 
  4. Use the available options to customize the table according to your preferred style.

    Insert table with table options.

Add Attachment 

To add attachments in the email template layout:

  1. From the toolbar, click the Attachment icon to add an attachment.
    Attachment icon to add an attachment.
  2. Select a file from the system. The attachment is added.
    Attachment added to an email.

    Note: The maximum size of each file you can attach is 5 MB, and the cumulative size of your attachments and email body must not exceed 30 MB. 

Add Video

To add videos in the email template layout:

  1. From the toolbar, click the Video icon to add a video. The Video Properties page appears.

    Video icon to add video.
     
  2. Enter a video link in Video Link field.

    Video in the video link.
     
  3. Enter the Alternative Text.
  4. In Video Thumbnail, click Browse and select an image from the system.
  5. Select the Video Player Icon.
  6. (Optional) Turn on the Link Tracking toggle button.
    Note:  Link Tracking allows you to monitor user engagement by tracking clicks on links within emails.
  7. Click Update.
  8. (Optional) To apply style to Video:
    1. Select the added video element.
    2. Click the Style tab. 
    3. Apply one or more options from the Dimension, Border And Background and Mobile Settings sections.
      For more information on available styles, refer to the Style section.

      Style tab with options.

Add Token

To add tokens in the email template layout:

  1. From the toolbar, click the Token icon to add a Token. The Token Properties window appears.

    Token icon to add a Token.
     
  2. In the Display Name field, enter a label for the tokenized field.
  3. In the Default Value field, enter the text that is added if the token value is missing.
  4. Select required value from the Default Mapping drop-down menu.

    Token properties screen with options.
     
  5. Select required value from the Value Type drop-down menu.
    • CURRENCY
    • DATE
    • NUMBER
    • TEXT
  6. Click Update.
  7. (Optional) To apply style to Token:
    1. Select the added token element.
    2. Click the Style tab. 
    3. Apply one or more token formatting options.

      Style tab for token.

      For more information on available styles, refer to the Style section.
      Note: For a Company Person, the currency is determined by the Company-level setting. For a Relationship Person, the currency is based on the Relationship-level setting.

Add Spaces 

To add a Spaces invite element in the email template layout:

  1. From the toolbar, click the Spaces icon to add a Spaces element. The Spaces Properties window appears.
  2. In the Display Text field, enter the text to display for the Spaces invite link. 
  3. In the Access Settings section, configure the following properties:
    • User Permission: Select the access level for invited users: Collaborate & Invite or Collaborate Only.
    • Link expires in: Select the number of days after which the invite link expires.
      Note: When a new invite link is generated, it replaces the previous one regardless of the expiry period.
  4. (Optional) In the Advanced Options section, turn on the Link Tracking toggle to monitor user engagement by tracking clicks on the Spaces invite link.
  5. Click Update.

add a Spaces invite element in the email template layout

Insert Smiley

You can choose from a variety of social media icons available from the Insert Smiley. You can select up to five icons at a time.

To add smiley:

  1. From the toolbar, click Insert Smiley icon to add an emoji. 

    Insert Smiley option to add emoji.
     
  2. Click an emoji to insert it into the email template layout.

Style

The Style tab allows you to apply different styles and formats to the elements to personalize your emails. Refer to the following table for available styles and formatting options for each element:

Element  Text Settings Dimensions Border and Background Mobile Settings
Image NA Width (px, %)
Height (px)
Alignment - left,right,center
Border Style
Border width (px)
Border Colour

Note: Windows Outlook currently doesn't support borders on images.
Turn on the Mobile Responsive toggle to ensure content displays clearly on mobile devices.
Link Font
Font size(px)
Font Color
Font Weight (Bold,Normal)
Font Syle (Normal,Italic)
Text Transform
NA NA NA
Video NA Width (px, %)
Height (px)
Alignment - left,right,center
Border Style
Border width
Border Colour

Note: Windows Outlook currently doesn't support borders on thumbnail image.
Turn on the Mobile Responsive toggle to ensure content displays clearly on mobile devices.
Token Font
Font size(px)
Font Color
Font Weight (Bold,Normal)
Font Syle (Normal,Italic)
Text Transform
NA NA NA
Text Rich Text Editor Toolbar Padding- Left,right,top,bottom (px) Border Style
Border width (px)
Border Colour
Background Colour
NA

 

Email Open Tracking

The Email Open Tracking section allows admins to control whether email opens are tracked for recipients on a per-template basis. By default, the Restrict open tracking toggle is turned off and email opens are measured for every recipient.

Restrict Open Tracking

Turn on the Restrict open tracking toggle to restrict email open tracking. 

Restrict open tracking toggle to restrict email open tracking

The following options are available:

  • Only track consented recipients: Email opens are tracked only for recipients who have provided consent. Recipients can use this link to land on the consent page where they can give or withdraw tracking consent. Once consent is given, it is saved in the Email Open Tracking field in the Person object.

        Email opens are tracked only for recipients

  • Don't track anyone: Email opens are not tracked for any recipient.
    Note: When Don't track anyone is selected, the open count displays as zero across all email engagement metrics, even if recipients have opened the email.

Consent Page Link

Turn on the Embed link in footer toggle to embed a consent page link in the email template footer. Recipients can use this link to give or withdraw tracking consent. The consent page is available in the following languages:

  • English
  • French
  • Italian

Note: If any recipient in the group has not provided consent, open tracking is turned off for the entire group. This applies when Group By is selected in Group Send. or Send as Group email is selected in JO.

Embed link in footer toggle to embed a consent page link

For more information on adding a consent page link as a button or a text link, refer to the Email Template Builder article.

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