Path Analyzer

Overview

Every user is on their own path to learning and adopting your product. Path analysis helps you visualize user journey through your product traversing the product features and learn unexpected behaviors or blockers. This feature helps you find answers to questions like “How did they get to a given feature?” or “Where do they go next?".

Path Analysis reports allow you to:

• Learn about the adoption path of the first mile of product for new users
• Visualize user activity to surface unexpected user flows
• Track user activity to learn how users get to a NEW feature and where do they go next

 

Create Path Analysis Report

To create a new Path Analysis Report:

1. Click Create from the reports list view page.
2. In the Create Path Analysis Report window, provide the following details:
   • Name: Provide the name that indicates the user journey.
   • Properties: Verify the product, channel, and environment details.
   • Path Analysis: Select from the options to specify if the path needs to start with or end with the given feature or engagement.
   • Feature/Engagement: Select the feature or engagement details.
   • Exclude: Select the feature or engagement that needs to be excluded. You can use feature labels to bulk exclude items from the path analysis.
   • Scope: Select the scope from the options user/session.
3. Click Create. The Path Analysis report is generated.

Path Analyzer Settings

Configure the following settings in Path Analyzer to create a path and collect user data:

• Starting with / Ending with allows you to analyze the journey to or from a feature based on the user session.

• Feature / Engagement allows you to select a feature or engagement. The path report starts or ends from the selected feature or engagement. 

• Engagement / Feature Select: Select the engagement or feature from which the path report must begin or end. This drop-down menu is populated based on the option selected in the previous menu. 

• User / Session Scope allows you to visualize journey across visits under user scope or per session where the same users will be measured more than once.

Note: A new PX Session will begin after 30 minutes of user inactivity.

• Exclude allows you to exclude features that the PX user does not want to be shown in the Path Analyzer.

Note: Based on the chosen options available in the Path Analyzer, the top nine features are available for analysis while the rest of the features are included in the Other category. Excluding any of the top nine features makes the feature(s) next in line but originally clubbed under the Others category visible in the Path Analyzer.

• Steps: Define how deep you want the journey to reflect.

• Threshold: Defines the minimum traffic percentage for that feature to be displayed in the path analysis.

Measure the First Mile of Product

Using the user sign-up date you can specify the scope of your first mile of product to:

• Learn about how users interact with your product
• Validate they are on track, following the journey you expected and
• See who and where they drop-off

IMPORTANT:

• Path Analyzer displays the path traversed by the top 10 features only. If a user navigated from Feature A to 100 different features, you can only view the 9 most common features visited by the user. The remaining 91 features are grouped as Other features.
• You cannot configure the number of features which can be viewed in each step. Gainsight PX displays a maximum of 10 features in each step. If a feature is not mapped to any step, but it has user activity then the feature is not included in the Other category.
• If you notice a considerable drop in user activity between two steps in a path, then it implies that either the users are dropping off before the second step in the workflow or you have features that are not mapped in the Product Mapper.

Learn About Different Cohort's Journeys

You might have different personas, engagements, or account types. You can specify any filter to match the cohort you're trying to analyze.

Gain Real-time Insights on New Release's Adoption

When launching a new feature or module you can specify the relevant step you want to focus on and see how users got to your newly launched feature or where do they go afterward.

Select the target feature you want to focus on:

For more information about all frequently asked questions, refer to the Analytics FAQs article from the Additional Resources section.

Additional Resources

• Analytics FAQs