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Gainsight Inc.

Configure Survey Properties

This article addresses how to enable the Gainsight email service (if you aren't using Journey Orchestrator to distribute surveys), and how to configure the various survey properties. Properties includes the survey name, dates, distribution method, languages, and basic style choices.

Enable Survey Email Setting

Gainsight Email Service is enabled by default when MDA is enabled. If you want to distribute surveys using the Gainsight Email Service, you must enable this setting under Administration > Communication > Email Configuration. If you want to distribute surveys using Journey Orchestrator, you don't need to enable this setting.


Create Survey

To create a survey, you have two options:

  • Click + SURVEY and enter the name of your survey
  • Or, click the Vault icon and download a survey template (templates are visible under Survey > Drafts)
    • For more information about Vault survey templates, see the vault Survey Asset List.


Survey Properties

From the Properties page, complete the following details:


  • Survey Logo Upload image or use previously uploaded image to be displayed at the top of the survey (2 MB max. file size and .jpg and .png file types are accepted)
  • Survey Type The default option is to create a survey for Accounts in your org. If you are using Relationships in your org, you can also configure a survey for a specific relationship type.
  • Survey Languages Select a language from the list. The list shows additional languages your Admin configured under Administration > Surveys > Survey Permissions. For more information, see the Multilingual Surveys Overview. You can select another another language for a survey after the survey is published.
  • Survey Name internal name for the Survey; not displayed to customers
  • Email Service By default this will be Salesforce. If you have setup the Gainsight Email or Marketo options, you will see those as well. If you want to send your survey to a dynamic list of participants, you must select Journey Orchestrator as your email service. All other email options only work with a static list of participants.


  • It is not possible to change the Email Service after the survey has been published or sent. If you need to change the Email Service of a published/sent survey, you will need to duplicate the survey and change the service of the copy before it is published.
  • To use your survey as part of an Program, you must select Journey Orchestrator as your email service as Program is part of the Journey Orchestrator feature.
  • Allow Anonymous Submission Capture survey responses anonymously from respondents within or outside of Salesforce. A generic link will be created and distributed. (this feature is not available if you distribute via Journey Orchestrator) If you select Allow Anonymous Submission, you will see two options displayed:
    • Anonymous with account tracking: does not track who individual respondents were, but does track which account they are from
    • Anonymous without account tracking: does not track individuals or accounts

Journey Orchestrator Email Service Selections

If you select Journey Orchestrator as your email service, you will also have the option to select an Associated Object and Associated Field.


Both the Associated Object and Associated Field selections are optional when configuring your survey. Admins typically only use these fields as part of a Transactional Survey.

Transactional Survey are surveys sent after a specific transaction. They tend to be event-based, such as after training or a conference, after key customer stages (for example, implementation/time of launch), after case closure, or after an opportunity is closed.

  • In the Associated Object field, you can select an object to be linked to survey responses. Typically an admin would select an object where a transaction is recorded such as case closure or new opportunity. Salesforce or MDA objects can be selected. Gainsight natively supports Case and Opportunity object in SFDC and all objects in MDA. In order to support more SFDC objects, you must create a lookup to another SFDC object in the Survey Participant object. In this example, an MDA object called Survey Support Request from the drop-down is selected.

Note: As this field is optional, we strongly recommend only using it when necessary. Completing this field when it is not necessary to your survey can cause problems with publishing in a Program unless you are using the Customer Satisfaction Survey model.

  • In the Associated Field, if the Associated Object is an SFDC object, the Associated Field is by default selected as record id. If the Associated Object is an MDA object, Associated Field can be any field available in the MDA object. In this example, Case Number is selected from the drop-down since the Associated Object is an MDA object.

Note: As this field is optional, we strongly recommend only using it when necessary. Completing this field when it is not necessary to your survey can cause problems with publishing in a Program unless you are using the Customer Satisfaction Survey model.


  • Allow Internal Submission Check this box if you would like to be able to manually enter responses on behalf of survey recipients. This might be used if you had a low response and decide to do a phone campaign to ask the same questions. When enabled, the internal submission option appears on the Surveys > Distribute page, in the Actions column. (this feature is not available if you distribute via Journey Orchestrator)
  • Description A short description or instructions to appear at the beginning of the survey
  • Thank You Choose Message, Redirect URL or Custom Page. Message will enable you to type in a custom message. Redirect URL will allow you to put in a URL that the participant will be directed to when clicking Submit at the end of the survey. Custom Page will allow you to use your Salesforce sites.
  • Footer Message Message that will be displayed at the bottom of the survey


  • Survey code for backend purposes, available in reports and to track surveys. If left blank, Gainsight automatically generates a code.
  • Survey title displays to survey participants at the top of the survey response page. If left blank, the Survey name (above) is used for the title.
  • Survey Background Color Choose the survey page background color
  • Partial completion: Survey responses will auto-save every 5 seconds. If a respondent drops off a survey due to survey fatigue or navigates away from the survey, Gainsight users will receive partial data. The respondent can also complete the survey later without losing any data. Incomplete submissions will be logged as “Partial Saved” until a set amount of time determined by the admin elapses. The Partial Saved survey will be logged as “Partial Submitted” after the set amount of time passes. The field Partial completion allows you to configure the amount of time required before a partially saved response gets converted to responded. By default, this value will be set as 10 days.


  • Once a partially saved response gets converted to responded, participants will not be able to continue taking their survey. 
  • If you publish your survey (it's "live") and you're testing it, keep in mind that the partial save functionality will store any answers that you select during testing. Partial save occurs automatically in the background and does not require the user to click save or submit. This could inadvertently lead to answers being stored for a contact that did not actually take the survey. 
  • Survey flattened reporting: Enabling this allows survey response data to be “flattened” and stored as a new MDA object. Then the data can be reported on within report builder without the need for a data space. The newly created MDA table will have each survey question as a column header. Contact Gainsight Support in order to enable this feature. For more information on Survey Flattening, refer to Survey Flattening Overview.


  • Survey Link Expiry: Enabling this allows you to create an expiration date for the survey link. Once enabled, you can configure the number of days for which the survey link is valid after the survey is sent. 

  • Show Save Button: Enabled this creates a Save button within the survey. This allows participants to initiate a partial save. The normal partial save process will still run every seven seconds in the background. 

Click Save and then click Questions in the left pane. (See Add Survey Questions for instructions.)

Survey Permissions

To learn more about setting up and using survey permissions, see the article Assign Survey Permissions.

Note: Only users who have the View Response permission in Survey Permissions, will be able to submit responses to internal questions. For more information, refer to the Create Internal Survey Questions article.

Please see the articles referenced below to learn more about surveys. However if you are following the "How to Build a Survey" article path, we recommend continuing to learn about surveys following the order of articles presented there.

If you have questions or feedback about the feature explained in this article, please share them on

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