NPS stands for Net Promoter Score and the NPS survey question assesses to what extent a respondent would recommend your company, product, or service to his friends, relatives, or colleagues on a scale from 0 - 10. The idea is if you like using a certain product or doing business with a particular company, you are likely to want to share this experience with others.

Depending on the NPS survey response, three categories of people can be distinguished: (see image below)

Promoters = respondents giving a 9 or 10 score

Passives = respondents giving a 7 or 8 score

Detractors = respondents giving a 0 to 6 score

Therefore, an NPS score can range anywhere between -100 and 100.

In Gainsight, you can view NPS results in a variety of ways on the NPS tab. These reports are all available out-of-the-box. If you want to create custom reports on NPS data, check out this article on How to Build Basic Reports  in Gainsight.

Note: If you don't see the NPS tab in the Salesforce ribbon, click the + sign, and then click on NPS.

NPS Score

For more general information about the Net Promoter Score and customer experience, see the additional resources section.

NPS By Survey

On the By Survey sub-tab, select a survey from the drop-down menu. On this page, you'll see your overall NPS score based on all of your customer's responses to this survey.

Click the sub-tabs on the right to see the Accounts and respondents in each category, along with their response to the NPS question (0 - 10) and their role.

You can also use the radio buttons and menu in the upper right to filter the results by customer averages, by user, and by role (if defined in the survey setup).

Note: You will see NA under Customers Distribution until you close the survey. Then a number will display.

NPS vs MRR or ARR or Licenses

Use the drop-down menu to select which measure to compare to NPS. Also, hover over a data point to see the respondent's info. The orange line above represents the average NPS score for this particular survey.

Detailed Responses

In the Detailed Responses table, you can see each respondent's information. Click the Customer name to navigate directly to the Customer360. To export the detailed responses, click the three orange dots and select Export.

Note: The +Add Alert option that appears under the three orange dots is legacy functionality and it will be deprecated in September, 2016. +Add Alert will be replaced by +Create Call to action.

NPS Summary View

You may use the radio buttons and menu in the upper right to filter the results by customer averages, by user, and by role (if defined in the survey setup).

NPS Feed

On the Feed tab, you can see the latest responses to your NPS survey. Using the menu in the upper left, you can view responses from the last 24 hours, this week, or last seven days. Clicking the customer name will take you directly to the C360.

NPS By Customer

On the By Customer tab, enter the name of the customer and click return. For every NPS survey the customer has participated in, you'll see the average NPS score they gave your organization/product/service, and the individual respondent's scores and comments.

General NPS & Customer Experience Resources