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Gainsight Inc.

In-Line Survey Overview

In-Line Surveys allow you to display an NPS or a single select survey question directly in an email. This article will provide an overview of this feature, and walk you through how to embed an in-line survey within an email.

Note: This feature is only supported as part of an Advanced Outreach and in Email Templates 2.0.

Adding In-Line Surveys to Email Templates

Admins must add a question placeholder to Email Templates that are used as part of an Inline Survey. Within the Email Template, select Question under the Survey drop-down. For more information on creating Email Templates, refer to Create CoPilot Email Templates.

Adding In-Line Surveys to Advanced Outreaches

After creating your email template, the in-line survey will need to be selected as part of an Advanced Outreach for it to be sent. For more information on Advanced Outreaches, refer to How to Configure Advanced Outreaches (Path).

The in-line survey can be selected within an Advanced Outreach's initial configuration page. After selecting to create new outreach, take the following steps:

  1. Select a survey model from the model drop-down field.
  2. Select the survey you would like to use as part of your Advanced Outreach from the survey field.
  3. Click the checkbox for "Does your email template have in-line survey questions?"
  4. Select the question you would like to use as the in-line survey question. Only single-select questions on the first page of the survey will be available for selection.

Answering In-Line Surveys

After recipients click on an answer within the email for the in-line survey, they will be redirected to the survey response page and the given answer will be saved automatically. They can then click the submit button to submit the response. 

For multi-question surveys, respondents will be directed to the rest of the survey after they answer the initial inline question. We recommend selecting the most crucial single-answer question as the inline question. This allows you to capture the user’s response to your most important question, even if they do not complete the rest of the survey.

If you have questions or feedback about the feature explained in this article, please share them on

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