Gainsight email service is an email service built from the ground up by Gainsight in partnership with Sendgrid. With Gainsight's email service, you now have a best-of-breed email solution to deliver your communications. This article will walk you through when to use the service and how to set it up.
When to Use
- Gain efficiency in your organization by automating some communications via email
- Standardize your key lifecycle emails such as welcoming new customers, upcoming renewals, and organizing for Business Reviews
- Trigger success communications based on key behaviors in your data; e.g. support, usage metrics
- Automate emails you always need to send at key lifecycle points
- Send survey emails
Setup in Gainsight
Turn On and Authorize Matrix Data Analyzer
- Navigate to Administration > Operations > Integrations
- Click on Authorize MDA and choose ON
- Click Authorize
Note: If you are having trouble accessing this page, contact firstname.lastname@example.org.
You will see a pop up requesting permission. Click Allow. On the next pop up, click close.
Enable Gainsight Email Service
Navigate to Administration > Communication > Email Configuration. Turn Gainsight Email Service ON and then click Enable.
Now that Gainsight Email Service is enabled, you can begin to send emails and survey emails.
- Gainsight Email Service is enabled by default when MDA is enabled.
- If you want to distribute surveys using the Gainsight Email Service, you must enable this setting.
- If you want to distribute surveys using CoPilot, enablement of this setting is not required.
Reasons to Whitelabel your Domain
- Remove the "Sent via Gainsightapp.com" tag.
- Increase the deliverability of the emails to Inbox instead of the Spam folder.
- If you have DMARC setting on, you will have to Whitelabel to send emails using Gainsight Email Infrastructure.
- If you have "-all" option at the end of your SPF setting, Whitelabeling is mandatory for using Gainsight email infrastructure.
What is Whitelabelling?
Whitelabeling is a functionality that shows ISPs for which SendGrid (Gainsight's ESP) has your permission to send emails on your behalf. This permission is given by the act of pointing very specific DNS entries from your domain registrar to SendGrid. Once these DNS entries are entered and propagated, recipient email servers and services will read the headers on the emails you send and check the DNS records to verify if the email is initiated from a trusted source. This drastically increases your ability to deliver email and allows you to begin building a sender reputation for your domain and for your IP addresses.
Types of Whitelabeling
Domain Whitelabel: This type of whitelabel allows recipient email servers and services to verify the identity of the email sender back to the domain that the sender controls. This gives a layer of email authentication that helps in email deliverability. With only the domain whitelabel, you are still subject to the reputation of your IP address.
Email Links Whitelabel: When you put a link or an image into an email and have the click or the open tracking turned on, then the click tracking links and the images will point to your domain. This tells the recipient email server that you are not trying to hide anything behind the links, and that you control the content of your emails. A few bad actors will use 3rd party link shortening services to populate the domains they list in their email content, and they do not include their own domain in those links. This practice is a red flag to spam filters.
Steps for Whitelabeling
Contact Gainsight Support to obtain the DNS settings. You will receive a set of DNS Entries similar to the following sample:
Enter these settings in your DNS with the help of your IT team and communicate back to Gainsight Support for verification.
Reputation Score Calculation
Reputation score calculation is automated based on the # of spam reports and # of bounces vs. the total # of emails sent. Gainsight email service is configured to maintain this at an optimum level by:
1) Bounces are added to the master blacklist maintained by Gainsight and we ensure future emails to that address are not attempted.
2) Spam reports are added to the unsubscribed list automatically.
The usual behavior observed with most Gainsight customers is that they start with a low score since their contact list is often initially dirty, but within a few outreaches, it improves. The problem is minimal for Gainsight because the recipients are customers and not prospects. The average reputation of Gainsight customers is 98/100.
When there is a problem of low reputation, we get in touch with you via our CSM.