Gainsight PX powerful platform is continuously collecting your product's usage data as your users create events but what data is not useful without the ability to leverage it for your needs. This is where audiences and audience selection come into play.
Audience selection can be applied all over the Gainsight PX platform, from our powerful reporting (For example, cohort/retention, feature adoption, funnels) and down to the real-time user engagement launching (For example dialogs, sliders, surveys, etc).
Audience Selection for Engagements
The first step when building a user engagement is to select the audience to target. An Audience can be defined based on either or both the user/account's demographics, feature usage, platform, custom events and/or combined in-app behaviors and more!
You can use any of the rule blocks as building blocks in forming your criteria. See below for the list of Rule Blocks that you can use as a basis for audience selection, the blocks on the left column are the more commonly used targeting rule blocks.
|Product Mapper||Account Location|
|Custom Events||Platform (OS)|
|Browser / Browser Language|
When building your audience to target, you can use one or more of the above blocks and combine them with simple or advanced conditional logic. For example, see the screenshot below:
The above engagement is configured to target an audience of Admin Users who have visited the product more than 10 times, they belong to a Premium account and have used the "Cockpit -> Cockpit Add New CTA" feature more than two weeks ago.
Take notice of the powerful Rule Logic options within each block as well as across each block to allow for powerful advanced targeting based on BOTH user/account profile attributes as well as behavioral.
To learn about all frequently asked questions, refer to the In-App Engagements FAQs article from the Additional Resources section.