Sample Use Cases and Queries for Copilot by Persona
This article provides use cases and queries for various teams using Copilot. While not exhaustive, it showcases the broad capabilities of Copilot.
Overview
Copilot provides real-time customer insights, helping teams retrieve key metrics, summarize interactions, identify risks, and prepare for meetings all within Slack. It supports a wide range of persona-based prompts and use cases.
Copilot can answer questions on various use cases across multiple functions within your organization, enabling teams to make data-driven decisions seamlessly.
This document includes sample use cases and queries for the following personas:
Personas and Use Cases with Prompts
Explore how different teams can leverage Copilot with role-specific prompts for key business scenarios. This is by no means an exhaustive list but is intended as a guide to help you appreciate the breadth of use cases Copilot can handle.
Customer Success (CS) Teams
CS teams use Copilot to stay updated on customer health, prepare for meetings, and manage risks.
Below are sample prompts that CS teams can use across different scenarios and categories.
Customer Information Retrieval
- ARR and renewal date for [Company Name]
- What’s the overall score for [Company Name] ?
- Who is the CSM assigned to [Company Name] ?
- What products has [Company Name] purchased from us?
Note: Availability depends on company object data.
Customer Reports
- Customers renewing next quarter
- Customers renewing next quarter with Red health score
- Top 10 customers by ARR
- Customers in the enterprise segment with no CSM assigned to them
Note: Availability depends on company object data.
Value realization
- Based on past 3 months of conversations, summarize the top strategic priorities for [Company Name]
- How are we doing against each of these priorities (or)
- Tell me more about [priority X]
- Based on the last EBR, create a summary of goals for [Company Name]
- Which of my customers have explicit strategic goals captured in Timeline, and how have they progressed toward those goals over the last quarter?
Meeting Preparation and Follow-up
- Based on recent activities, draft an email with exec meeting prep for [Company Name] for our CEO
- Create an agenda for my upcoming meeting with [Company Name] , based on recent interactions
- What key updates or events have occurred in [Customer Name’s] Timeline since our last meeting?
- Generate a summary of key goals discussed for [Company Name] in the last 6 months
- I have an upcoming EBR with them - generate a summary of progress toward each of the above goals, and a suggested plan of action
- What are some open action items for [Company Name]?
- Summarize all open action items items for my portfolio from my interactions with them in the last week
Risk Identification & Mitigation
- Based on conversations in the last quarter, provide a summary of potential risks associated with [Company Name]
- Which customers in my portfolio are currently showing the highest risk of churn, and what factors are driving that risk?
- Which accounts have reported negative feedback or escalation in Timeline entries over the last quarter?
- Identify any upcoming renewals in the next 60 days that show warning signs in Timeline entries or have low health scores.
- Among my accounts with a red health score, which ones have had major leadership or sponsor changes in the last quarter?
- Which accounts have unresolved support issues or negative Timeline updates that haven’t been addressed yet
- Analyze the sentiment of my portfolio's last 20 Timeline entries. Which accounts stand out with negative trends and how can I address them?
- Which accounts renewing this month have a high risk of renewal?
Reference and Advocacy Management
- Which customers can be advocates for our products?
- Which customers implemented [usecase X] successfully
- Do we have potential advocates in the financial services industry that I can introduce to a customer?
- Which customers in the financial services domain have provided positive feedback about [product X]
Sales Teams
Sales teams use Copilot to track renewals, manage expansions, and gain insights into customer needs.
Below are sample prompts that sales teams can use across different scenarios and categories.
Fetch Company Information/Lists
- ARR and renewal date for [Company Name]
- What’s the overall score for [Company Name]?
- Who is the CSM assigned to [Company Name]?
- What products has [Company Name] purchased from us?
- List of accounts renewing this month with overutilized licenses
- Top 10 accounts renewing in the next quarter
Renewal/Expansion Summaries
- Give me a summary of renewal conversations with [Company Name]
- Do you see any downsell risk associated with [Company Name]? Look for any conversations around price, budget, and unutilized licenses.
- Give me a summary of any expansion discussions with [Company Name] in the last 6 months
- Which accounts have upcoming renewals in the next 90 days, and what are their health scores?
- Which customers have combined renewal and expansion contracts in negotiation?
- Among the customers renewing this quarter, which of them are at a risk of renewal?
Identify Expansion Opportunities
- Show me recent Timeline entries that highlight expansion discussions for accounts nearing renewal.
- Which accounts have indicated a desire to add more licenses or features alongside their renewal?
- Among my portfolio, which accounts have requested additional product features that could lead to cross-sell opportunities?
Meeting Preparation and Follow-up
- Summarize the top priorities and concerns for [Company Name] as a prep for our upcoming call.
- For [Company Name], what key success metrics should I highlight to strengthen the renewal/expansion conversation?
- What next steps does Gainsight recommend for progressing the renewal or expansion discussion with [Company Name]?
Executives
Executives use Copilot for high-level portfolio insights, strategic decision-making, and meeting preparation.
Below are sample prompts that executives can use across different scenarios and categories.
Company Information
- Fetch ARR, renewal date, and overall score for [Company Name]
- Who is the CSM assigned to [Company Name]?
- What products has [Company Name] purchased from us?
- Customers renewing next quarter with Red health score
- Top 10 customers by ARR
Meeting Preparation
- Brief me on the key issues and successes for [Company Name] before my executive check-in.
- I have an upcoming meeting with [Company Name]. Who are the key stakeholders at [Company Name]?
- Provide a brief summary for each of them.
- Brief me on the key issues and successes for [Company Name] before my executive check-in.
- Summarize the major milestones and risk factors for our top 10 accounts to discuss in my executive roundtable.
Periodic Risk Summaries
- Which top accounts have newly identified risks or escalations this week?
- Summarize calls with negative sentiment in the last week for customers in the mid-market segment
- List accounts that are at risk of churn and set for renewal this quarter, sorted by potential impact on revenue.
- Which action items or escalations in the last month require executive oversight?
Competitive Intel
- Which accounts have recently mentioned competitor names or competitor solutions in Timeline entries?
- We are in a competitive deal with a prospect against [competitor]. Which of our customers in the financial service segment chose us over [competitor]?
- Which key customers have churned to competitors in the last 6 months, and what reasons were given in Timeline or Company object notes?
- What are the key reasons our customers churn to [competitor]?
Product Teams
Product teams use Copilot to analyze customer feedback, track feature adoption, and identify beta participants.
- Summarize feedback - both positive and negative, on our latest product release
- Identify the top recurring pain points mentioned for [feature X] in the last quarter - also provide the customers names
- Summarize key enhancements requested for [feature X] in the last 3 months
- What are the most frequent product enhancements requested by customers in recent months?
- Which customers have expressed strong satisfaction for [feature X], and might be good reference candidates?
- Which customers have expressed an interest in AI features recently? I am looking for potential Beta participants for our latest AI feature