Customer data is collected and stored in various data stores in any organization. It could reside in CRM / ERP systems or it might reside in internal IT systems. In some scenarios, there could be third party aggregators/tools that collect the information, based on customer usage of the product. Given the varied sources and mechanisms through which customer data is collected and stored, it becomes increasingly complex to view the related information in one single system, in a unified view. 

The Gainsight Data Platform offers a mechanism through which all of this data can be managed in the matrix data model, transform this data to derive business metrics through the tools offered by the Platform - rules engine, aggregation, CTA's etc. Other articles in this section explain how to Authorize Matrix Data Platform (MDA) and the Matrix Data Architecture Load Process.

Connectors are integrations that are offered out of the box to connect the varied data sources and sync up information into Gainsight. In this section, you find instructions for configuring various integrations with Gainsight.

If any system does not offer a direct integration, your data can be exported as comma separated files to Amazon S3 bucket, which can be ingested into the Gainsight Data Platform. Alternatively, the Gainsight Bulk API feature can be used to ingest data into Gainsight Data Platform directly from a CSV file.

Integration information is categorized accordingly:

There are two Gainsight admin pages through which you can configure various integrations with Gainsight:

  • Connectors
  • Connectors 2.0

In the Connectors Admin page, you can configure the following integrations with Gainsight:

  • Authorize MDA
  • S3 Connector
  • Marketo
  • Zendesk
  • Google Analytics

In the Connectors 2.0 Admin page, you can configure the following integrations with Gainsight:

  • Mixpanel
  • Gainsight Bulk API
  • Segment
  • AWS S3: In this Connector, you can just configure a new connection for any S3 bucket in Gainsight.