Customer data is collected and stored in various data stores in any organization. It could be resident in CRM / ERP systems or it might reside in internal IT systems. In some scenarios, there could be third party aggregators/tools that collect the information, based on customer usage of the product. Given the varied sources and mechanisms through which customer data is collected and stored, it becomes increasingly complex to view the related information in one single system, in a unified view. 

The Gainsight Data Platform offers a mechanism through which you can manage all of this data in the matrix data model, and transform this data to derive business metrics through the tools offered by the Platform - rules engine, aggregation, CTA's etc. Other articles in this section explain how to Authorize Matrix Data Platform (MDA) and the Matrix Data Architecture Load Process.

Connectors are integrations that are offered out of the box for you to connect to your varied data sources to sync up information from your Data storage systems into Gainsight. In this section, you'll find instructions for configuring various integrations with Gainsight.

If your system does not offer a direct integration, you can export your data as comma separated files and export it to Amazon S3, which can be ingested into the Gainsight Data Platform. 

Integration information is categorized accordingly: