Why Product Hierarchy is the right model for your product tracking/analytics?
We recommend instrumenting your product using a product hierarchy model as opposed to a flat/one-level model. This allows you to maintain a more sustainable/scalable tracking strategy without getting lost in hundreds of tagged features, as your product matures over time. This can be done by creating main modules, sub-modules and nesting features underneath. Some of the key benefits are:
Product Tree/ Hierarchy:
- Eliminates the need for long/confusing names by having to rely on naming conventions
- Accurate and reliant Data as it eliminates:
- Double-counting due to a repetition of features in the flat/ one-level model.
- Unreliable statistics/data source caused by infinite feature list in a flat hierarchy.
- Unambiguous context on each distinct feature/sub-module/module. For example: Filters may be present on multiple pages. With the Product Tree model, one exactly knows whether it is Home > Dashboard > Filters or Data Intelligence > Reports > Filters and the like.
- Allows you to track/focus on multiple levels/ elements of your application due to its tree/ hierarchical model.
- Product tree enables the product tracking mechanism to be scalable/ extensible unlike flat hierarchy.
- Easy to deploy In-App Engagement based on specific product workflows. For example: Trigger a security question to users who changed their password > 1 in last 30 days (Home > Account > Profile Settings > Update > Change Password).
- Lets you focus on specific modules and its related aspects, whether its a sticky feature or an under-used feature.
- Map the product based on what it looks like, the way you describe it and the way you want to query the data by, not driven by the user workflow/journey!
- Identify your application’s desired access path and track how distinct user groups/ cohorts are navigating across the platform.
- Using Path Analyser, you can analyze exactly where users are while instrumenting/mapping your product as needed.
- Map the features with just two clicks.
- Visualize/Map the features/groups of features while you are in the app.
- Track the cyclic path based on conglomerated user sessions by default as opposed to having to emulate sessions.